The New 7 Wonders of Nature was a contest between unusual and fascinating natural features of this world. Because the winners were elected in an international poll, the road to victory ran through a well-planned marketing campaign. Cape Town and South Africa got it right again, but how did they top candidates such as the Grand Canyon and the Great Barrier Reef?

Do you know what “crowdsourcing” is? If not, now is the time to get to grips with the concept as it is growing at a phenomenal pace in the online world. Crowdsourcing is essentially problem solving in the form of an “open call”. This distributed problem-solving relies on an “active audience” to be successful and can be a great tool for your business.

Internet Marketing is increasingly focussing on user experience and the user likes what is pleasing to the eye. Whether you own a lodge or guesthouse, deal in real estate or organize tours and activities, we have just the piece of eye candy that will convert visitor of you website into clients.

The online market is growing rapidly and there is no turning back. The digital marketing strategies have long found their way into the travel industry. How do you adjust to a market that is moving online? Read this overview from the E-Tourism Africa Summit 2011.

As you have read in part 1 of How-To: Research your Online Market, more and more people are communicating through social media. This is a great opportunity for any business who has the capabilities and resources to promote its products and services online.

You have been trying your best to reach your targeted market segment online, but the results are not as convincing as hoped? Maybe it’s because you haven’t targeted your segment probably. You need to understand your target market in order to reach them effectively.