We are often approached by SEOs and have come to regard their solicitations as unwanted junkmail. So, when we were first approached by Biggest Leaf, I replied to them with my rather brusque round-robin email that essentially said ‘No thanks, we’re not interested, unless you can pretty much guarantee a first page placing for my favourite keyword within six months, and can match this proposed budget’ which I detailed. My standard email frightens away at least 9 out of 10 SEOs, but Biggest Leaf replied to me, breaking my email down systematically into parts and offering a frank, pertinent, and detailed response to all of my points. The apparent diligence, swiftness and transparency of their response – and subsequent phone call that I initiated – gained my confidence, and we’ve since had no reason to look back. I believe that the significant visible progress that we have seen so far is already translating into an increase in booking volumes.
From the outset of my dealings with Biggest Leaf I have been pleasantly struck by the following observations:
- They don’t over-sell, apparently preferring, as indeed we ourselves do, to create a positive differential between the client’s expectation and the actual quality of delivery. I started with them a little over two months ago and I’m already on page 1 on Yahoo and just short of page 2 for my favourite keyword on Google (a keyword for which there are 3.7 million results, incidentally). Initially they reckoned on it taking 6 months to reach page 1. We are significantly ahead of BL’s initial cautious forecasts.
- They are not defensive or paranoid about educating their clients. Previous experience of SEOs has been such that they don’t want to give anything away because they seem to be worried that they’ll do themselves out of a job if the client understands even a small part of what they’re doing behind the scenes. Personally, I’m not happy to employ or subcontract someone to do a job that I understand nothing about, and will have no confidence in their claims of anticipated success if I have no knowledge of their strategy.they make time for you. Despite apparently being very busy, I have never felt under any time pressure when discussing strategy on the phone with them. This flexibility on their part has encouraged some rewarding (and lucrative) brain-storming that would probably never have happened had I been dealing with stiff clock-watchers.
- To date they have always been very diligent. They seem to have a kind of professional pride that makes them reluctant to admit defeat in any regard – even when only loosely related to the overarching mission. I have no doubt that I’m a complicated client and am sometimes asking them to help me achieve the impossible with various aspects of my own contributions towards the overall joint strategy. When I’m asking how to do something that I suspect is likely impossible, they’re always willing to look into it and they invariably get back to me with a workable solution.
- If my own experiences are representative of the company’s ethos more generally, I’m delighted to see that they have a nice old fashioned kind of loyalty. They get totally onboard with the mission and seem to be zealously enthusiastic in rising to the challenge of outdoing the competition.
My previous experiences with SEOs were entirely negative. Their efforts were generally invisible and shrouded in secrecy, and after lots of patience and funding on my part I was simply told that they were surprised on reflection at just how competitive my chosen keywords were; and the assumption seemed to be that I ought to be grateful to be on page 20, or thereabouts. They therefore sheepishly admitted defeat, and silently phased themselves out of my inbox, with no offer of any rebates and frankly, nothing to show for the money spent except some atrocious syntax on some new pages that I never saw the point of, and an even clumsier site structure than my own poorly planned original.
Conversely, I have no qualms at all – and indeed a great sense of relief – in saying that my experiences to date with Biggest Leaf have been thoroughly pleasant, stimulating, informative, and even inspiring. The results seem to be achieved so quickly that every few days I am pleasantly surprised with an upward jump of several places in Google’s listings. I believe that – extrapolating the current progress with even the most conservative assumptions – I will soon be placed at the very forefront of the vast majority of my prospective clients’ searches. I therefore look forward with a great deal of excitement to moving forward with Biggest Leaf!
- John, Team Kilimanjaro