Twitter is a fairly simple medium. It allows you to post messages of 140 characters or less, also known as a tweet. These messages may include links. The format is based on SMS text messages, which allow 160 characters. However Twitter reserves 20 characters for the username.
Why Should You Use Twitter?
A tweet is a quick and easy but also a very restricted way of communication. To gain followers on Twitter you have to consistently tweet interesting information. Also finding the right mix of promoting your own business and just sharing useful information is not the easiest task.
If used correctly Twitter can be great for:
- Announcing events and new products
- Showing the people behind the brand
- Polls and surveys
- Keeping yourself updated on the competition
- Directing traffic to your website
How Should You Start?
Once you have created a Twitter profile you can start following people. This means that you will see their tweets in your twitterfeed. Of course those, who decide to follow your tweet, will see your posts, too. The way to gain followers is to follow them first. Search for people you know or find interesting and start following them. A lot of them will start following you as well.
Retweeting
If you read a tweet you particularly enjoy you can share it with your followers by retweeting it. You also have the option of sending direct messages, which can only be read by the recipient.
Good Reputation
Your aim should be to create a reputation of posting interesting and useful information and links. It is a good idea not to focus entirely on your business, rather mix it up with some interesting facts and sites your followers will enjoy. This way people will keep following you and share your tweets with their followers.
There is quite a range of applications to make your tweeting more efficient. For example, use websites like bit.ly to shorten your links.
Our Services
If you have an online marketing strategy for your company, Twitter can be a great marketing outlet and a source of information. Twitter works best in combination with various other social media and a strong website. Biggestleaf can help you coordinate your marketing efforts and realize your marketing potential.
Please feel free to contact Biggestleaf today and find out how Twitter and Social Media Marketing can help you outgrow your competition.
