RSS feeds are utilized by internet users, who want to keep track of several websites. An RSS feed consists of a title, link and a brief description of the webpage. If a user subscribes to a website’s RSS feed this information will automatically be updated on his desktop or browser.
The benefit for your subscriber: He can easily track updates on websites of interest. The RSS feed automatically sends a feed into his RSS reader or aggregator. This gives him a good overview of recent events on his favourite websites.
The benefit for your website: Potential visitors are regularly informed of updates on the site. You can hence increase exposure and traffic to your site. A RSS feed is also a good alternative to newsletters. It is far less effort for the publisher, does not get stuck in spam filters and leaves the user with the freedom to view the content he is most interested in.
Why Should You Use RSS?
An RSS feed allows your users to get specific information in their own time. The feed supplies them with information that is relevant to their needs and interests. Even loyal customers won’t visit your site every day to check on new products and information. If they are interested in your site they will however subscribe to an RSS feed. The feed lets them know when the site has been updated or new products have been added.
Feed subscribers are quite possibly your website’s most loyal visitors. It is therefore important to grow your subscriber community as much as possible to generate traffic and conversions.