Originally founded by students at Harvard University, Facebook quickly outgrew the student community. This social networking site is now open to anyone over the age of 13 and more than 400 million people make use of this.
Why Should You Use Facebook?
How many people do you know that are not on Facebook? – Probably not too many. Facebook is leaving its footprint in our society. It is a free of charge option to reach an incredibly large audience. But in this vast realm of internet users, how do you reach your target market?
How Should You Start?
Your first step in Facebook will be to create a Facebook profile page. Here you can enter your personal information, add a profile picture, post photos and status updates. Your next step will be to search for people you know and adding those people as friends. The newsfeed on your profile page will then keep you updated on your friend’s Facebook activities.
You have various options of communication with people. You can write on their wall, send them a private message, tag them in photos or poke them. If you are looking to involve more people at a time you can set up a group, fan page or an event. A Facebook group allows you to recruit your friends as members. The members can then invite their friends and so on. You can send messages to all group members and activities in the group will be posted to them. However a group is an option that applies more to private people.
By setting up an event, you create a page for that event where you can post all the relevant information. You can send invites with an RSVP feature, post photos and people can write on the page’s wall and see who else will attend.
Facebook Page
A good free-of-charge option for your Social Media Marketing Campaign is creating a Facebook page. This is similar to creating a group. However people will be fans, not members and a page is not hosted through your personal Facebook identity, which allows you to interact with people under your business’ identity. If people become fans of your page this will be displayed on their profile page, thereby increasing exposure. Also everything you post on your page wall will appear in your fans’ newsfeed, keeping them constantly updated on your brand.
Social Ads
Facebook also features commercial advertising, such as social ads. The great advantage of advertising on Facebook is being able to target your advertisement at a specific audience. You can select your target audience by age, sex, location, keywords, political views, workplace etc. Also the performance of your ads is trackable. This offers you an opportunity to gather valuable information on potential clients.
Our Services
It is one thing spending time on Facebook, updating your status and interacting with people. Running a successful Facebook Marketing Campaign on the other hand requires an elaborate strategy and a holistic approach. Facebook works best as an integral part of an internet marketing campaign. You are interacting directly with your customers in an environment where you can track and analyze relevant information. To realize the full potential of these benefits, your Facebook campaign needs to be coordinated with your website, other social media and your offline promotion. If executed correctly this holistic approach can help to promote your brand, research your target market and drive conversions.
Please feel free to contact Biggestleaf today and find out how Facebook and Social Media Marketing can help you outgrow your competition.
