A good way to stay in touch with your clients is blogging. A blog is not just an online diary; it can be used to communicate many types of information to your reader. Maintained on a regular basis a blog can be used to share photos and videos, practical information, updates on products and events or giving customers a closer look at the inner workings of your business.
Why Should You Blog?
By regularly sharing useful and interesting information with your customers you will promote your brand and establish a relationship with individuals. Allowing a glance at the people behind the brand also builds customer loyalty.
Comments on your blog are a great way of getting feedback on your business. You have direct access to your clients’ opinions and are able to interact with them.
A blog can help your website, too. A popular blog will drive visitors to your website. People also like sharing. If they like your blog they will share it by linking to it. More traffic on your blog will create more traffic and links for your website.
How Should You Start?
A blog can be hosted on your own website or it can be linked to it. Regular updates create fresh content, which will create regular traffic for your website. Giving customers access to the people behind the business will help your customers to identify with the brand.
Practical information like tutorials or product reviews is also avery popular topic. Showing pictures and videos will break the anonymity of brand logos. The bottom line is: Sharing interesting information with your customers will get people talking about your brand and linking to your website.
A blog is always a good way of promomting your business. However its potential can only be fully realized as part of a holistic Social Media Marketing Campaign. Biggestleaf can help you coordinate this campaign to outgrow your competition. Please feel free to contact our Internet Marketing consultants today.