Social Media Marketing
Whether you use them or not, you will have heard about Social Media platforms such as Facebook, YouTube, MySpace, blogs or Twitter. Social media sites are rapidly gaining influence and popularity. The user-base has long exceeded students and teenagers. A huge amount of information is shared by millions of people through this medium.
If you are running a business, using Consumer Generated Media (CGM) is a way of getting in contact with your client-base. You can communicate information on your business or get direct insight into people’s opinions. Most options on these sites are free, so all you need to invest is time.
Why Social Media Marketing?
Even if you don’t personally enjoy using Facebook or Twitter, it can certainly benefit your business. Whether you are just looking to share information with potential clients, keep yourself updated on the competition or want to drive traffic to your site – Social Media Marketing can do this for you. Engagement with your audience on various Social Networking platforms is a very affordable marketing option and if executed correctly will get people talking about your brand – it’s the new word of mouth!
Our Approach to Social Media
When we look at Social Media Marketing, there are three broad categories into which nearly all social media related goals can fall. They are usually either aimed at:
- Building Your Brand – Social Media gives you the strongest and broadest opportunity to both find your target audience and to engage in conversation with them.
- Driving Conversions – Whether you’re looking to drive sales, increase leads or simply drive people to action, conversions are an easily trackable goal in the realm of Social Media.
- Increasing Online Presence – Whether you’re launching a new product and aiming to get people talking about it or trying to reach out to a new target audience to share information about one of your best selling services. Social Media is a prime outlet for PR, because it is the only platform in the world where consumers talk to each other and to companies in an environment that can be tracked, sorted and followed-up with.
We start the Social Media campaign at a broad level and discuss the goals that you have for your business and website. By using a holistic approach we are able to create realistic ways in which Social Media can help you reach those goals.
Our Social Media Marketing Services
Social Media Marketing is multi-faceted and relies on many different things to be successful. Content needs to be engaging, Viral Marketing strategies need to be deployed, and successful Search Engine Optimization allows your brand to be found.
Social Media Marketing depends on all other Internet Marketing Services and cannot be successful without these services. With our holistic approach to Internet Marketing and a solid Social Media campaign, you’re sure to get the most out of your online endeavours.
Please feel free to contact Biggestleaf today and find out how Social Media Marketing can help you outgrow your competition.