SEO Link Building Services
Search engines evaluate websites by looking at the content and structure of the site. More importantly the search engine spiders try to see the page in context and the context is given to them by links. It is like the old proverb says: I can tell what kind of person you are, just by looking at your friends. In the same spirit Google tries to determine the value of your website by looking at the sites you are linked to. If well established and useful sites link to you, Google will assume that your website carries useful information as well. Hence the key to offsite optimization is link building.
What is a Good Link?
It is not only the number but also the quality of your incoming links that counts. But what is a quality link? Google rates web pages by their chances of ranking well for any keyword. This rating is called a PageRank and runs on a scale from 1 to 10, 10 being the best. The higher the PageRank, the stronger the site and the better the link this page can possibly give you. However lots of other factors and metrics contributing to the quality of a link:
- How many other pages are linked to on this page?
- Is the anchor text related to your keywords?
- Is there a reciprocal link?
- How old is the link?
- Which page on your website is the link directed at?
- How strong is the page linking to your site?
Many of these criteria are owed to dubious link building strategies. The links that can actually tell a search engine about the value of a page are natural links. Natural links grow over time as people will read your content. If they find it valuable they will want to share it by linking to it. If this link is in the content body with relevant anchor text and not too many other links on the page, Google will read this as a strong vote for your page. In SEO terms this positive vote is known as “link juice”.
Unfortunately, these links only evolve with time and speeding up the process takes a lot of time and effort. Many people have tried to build backlinks by exchanging links, getting links on so-called link farms, spamming blogs or even buying links. These strategies will do nothing for your ranking at best and might even get your site penalized or banned if Google catches on to it.
In HTML coding there is an option to take link juice out of a link. These nofollow links still have value as they drive traffic to your site, which might lead to natural links. However you should be aware that links from Wikipedia and most Social Media websites such as Twitter or Facebook are nofollow links.
Biggestleaf Link Building Services
If you don’t already have connections to various webmasters, link building will be time consuming and laborious. On the other hand, quality backlinks are the best way to boost your Google rankings. However, with experience and a well-planned strategy it can be done.
Link building is most effective if integrated into a holistic Search Engine Optimization (SEO) campaign. Promoting and optimizing your site will aid your link building efforts. To plan your strategy and boost your rankings, feel free to contact Biggestleaf today.