Attracting visitors to your site and converting them into clients requires one thing above all – compelling content. You want to deliver the information your potential clients are looking for and you want to present it in a manner that appeals to the visitor as well as the search engine. Can you please them both?
Writing To Please Search Engines?
It is true that search engines don’t read web pages the same as humans do. But consider this – why do search engines like Google send their crawlers onto your site? – They do it to find the most relevant and interesting content for visitors performing searches on Google. The point is this – search engines serve humans. The better the search engine does its job, the more similar it will be to a human reading and rating your page.
So writing for engines and writing for humans isn’t completely different. Search engines don’t understand metaphors, cannot read flash or look at pictures. Apart from that, good SEO copywriting will please humans and engines alike.
SEO Copywriting Increases Readability
Do you read websites differently, than you read a book? Yes? Well that is the reason why writing copy for a website is different from writing a book (or a magazine, letter etc.). The preferences of search engines are mainly determined by the preferences of the people who use them. By pleasing one you will likely please the other.
Internet visitors are usually scanning the web for information. They can switch from one site to another easily. Because of the amount of information available, they don’t read every page. They scan several pages to find what is most relevant and useful to them. The question they are asking is: Does this page have the information I am looking for? You have to capture your audience at first glance. The most prominent features of your page will be the most important. Your headlines and the first paragraph need to convince the reader that he came to the right website.
Your website should also be well-structured, easy to navigate and visually appealing. If a visitor is looking for a particular piece of information, he will not want read entire pages. As the provider of the content this is not the most uplifting thought. However the challenge is to visually structure the text so, that relevant elements of information can easily be distinguished. Of course the more interesting your content is, the more people will read it and perhaps even share it with others via Social Media platforms.
Biggestleaf Copywriting Services
Don’t think of SEO copywriting as writing for search engines. In the end you and the search engine have to please the person searching. Take note of websites you find accessible and easy to read. Do you like a website smothered in uniform black and white print? – We don’t either!
Biggestleaf can help you write your copy to increase your Google rankings and have people read and recommend your website. Feel free to contact our consultants regarding SEO Copywriting.