AdWords Management – Pay per Click Advertising on Google
Do you want immediate exposure on Google search results pages? Google offers a Pay per Click (PPC) advertising option called Google AdWords. Adwords will display a heading, short description and a link to your page in the sponsored link section of its search results pages and websites that use Google Adsense. Such a PPC advertising campaign is especially effective if you are looking to convert visitors into online customers. The cost of an AdWords campaign is highly customisable and has no minimum cost.
How does AdWords work?
An AdWords advert is always connected to a set of keyword phrases. It is essential to choose phrases that your target market will use in Google queries when looking for related information, products or services. When a search is performed the relevant AdWords enter a bidding process. Which ads will win the bid and be displayed on the results page, depends on several factors:
- Which ad has the highest maximum bid?
- Which ad is the most relevant to the search query?
- Which ad has the highest click-through rate?
The highest maximum bid is selected by the person advertising. More competitive searches will require a higher maximum bid.
Finding the right keywords is a crucial element of successful AdWords management. Bidding for more competitive keywords costs more money, but also brings more traffic. Less competitive searches are more affordable but will attract less traffic to your website. However less competitive searches are often highly specified. These specified searches are often performed by Google users, who know what they are looking for and are ready to make a purchase.
Finding the right mix of keywords is an ongoing process. However the knowledge gained during keyword research can benefit your business in many ways.
The click-through rate is determined by the number of times a link was followed divided by the number of times it was displayed. The adverts with the best click-through rate are those that find keywords that are relevant to the search queries and the product offered.
You only pay if a Google user actually clicks on your ad. The cost is limited by your maximum bid and you can also select a daily or a weekly budget. Google will then aim to get you the highest amount of clicks within this budget.
What Are the Benefits of an AdWords Campaign?
An AdWords campaign is best suited to a company that is trying to make sales online. Turning a visitor of your website into a customer is called a conversion. Depending on the goals of your company a conversion can also be a subscription or a download. The number of conversions per visitor is called the conversion rate. If you want to drive targeted traffic with a high conversion rate onto your site, AdWords is right for you. The benefits of AdWords are:
- Present your ads to people who are already looking for your product
- Get exposure on the top of Google results pages instantly
- You only pay if people follow the ad to your website
- Tracking the performance of your ads will give you valuable insights into you target market
- AdWords has no minimum cost
Our Adwords Management
AdWords management is most effective when integrated into an Internet Marketing strategy. Biggestleaf pursues a holistic approach that combines PPC advertising with Conversion Marketing and Search Engine Optimization.
Please feel free to contact our Internet Marketing consultants to find out your online potential.