How to Use Twitter Effectively

Posted on February 22nd, by Micha Wacquier in Social Media. No Comments

Even the most stubborn adversaries of modern technology can’t ignore Twitter. Print magazines, TV shows, celebrities, small businesses, international brands and your children – they’re all tweeting. Feel like you’re missing out? Here’s how to join the conversation in less than an hour a day.

Who to Follow

The easiest way to get started on Twitter is to start following people. Follow a few relevant people, brands and websites in your field of business. Just run a few keyword related searches and check who other people are following. Many of these people will also start following you.

Try to get a feeling for this group of people and their interests before you properly engage in the conversation. Take some time to familiarize yourself with this new medium and take note what people are interested in. The aim will be to post interesting content that will keep people coming back for more.

Got something to say? Do it on Twitter / Bundesarchiv, Bild 183-2005-0819-523 / CC-BY-SA

What to Tweet

The key to making Twitter work for your brand is to tweet interesting and relevant content on a regular basis. Here are some of the dos and don’ts:


  1. Post interesting links that are relevant to your field of business
  2. Inform others about the latest news and events in your field of business
  3. Give others credit by retweeting posts that you liked
  4. Engage others by replying to their tweets
  5. Promote your brand and post links to your website but keep it useful and in proportion
  6. Ask questions – Twitter is great for getting opinions


  1. Use Twitter just to honk your own horn – this is the quickest way to scare away followers
  2. Tweet what you had for breakfast or how cute your dog is – keep it relevant

Time Management

One of the main concerns when using Twitter is wasting time. This is an avoidable issue. The easiest way to avoid getting sucked into the depths of links and instant news is to put yourself on a schedule. You shouldn’t have to spend more than an hour per day on Twitter, half an hour in the morning and in the evening should suffice. It is also a good idea to share the load by having more than one person in the company tweeting.

Also keep updating the list of people you follow. If you feel that someone’s tweets are wasting your time, stop following them.

Ideally you should spread your tweets throughout the day. Micro-blogging software such as Tweetdeck or Hootsuite allows you to schedule your tweets. This way you can find some links in the morning and have them posted throughout the day.

Feel like getting started on Twitter? Why not follow Biggestleaf on Twitter.

About Micha Wacquier

Micha Wacquier has written 23 stories in this blog.

Head of Internet Marketing & Co-founder of Biggestleaf Internet Marketing. Has consulted many Tourism operators to the top of their online segment.

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