Blog
Conversion Marketing- An Introduction
The ultimate goal, of most internet marketing strategies, is to make conversions (sales). So what is conversion rate? Let’s break it down:
In simple terms it is the percentage of visitors to your site that perform a desired action. This action could mean a number of different things have taken place. Product sales, software downloads, newsletter signups and membership signups are all examples of a conversion. To explain conversion marketing let’s take a look at an example:
-A web browser arrives on your travel website through a search engine query (this would be the case if your website is optimized). The term they have searched for is, “Accommodation in Cape Town”. They then browse around different accommodation pages on your site and find accommodation that suits them best. On the information page they find that the price is too expensive and click …
Google’s Secure Search Raises Privacy Concerns
With the amount of data being sent around the internet privacy is an obvious concern. Google has now approached this issue by making its Secure Search the default for logged in users. However, the outcome is a double standard in Google’s security policy and a loss of valuable information for website owners and users of Google Analytics.
Is there a problem with privacy?
Google wants the internet to be a more secure place. Since Google searches are becoming increasingly personalized, the leading search engine implemented an encryption protocol called SSL (Secure Sockets Layer), which helps to protect information from third parties. The result is Google’s Secure Search and it is now the default if you are logged into any of Google’s services (e.g. Gmail, Google+, etc.). Unfortunately Secure Search also withholds referral information from Google analytics and this has caused …
SEO is the Marketing Tool for Small Business
Times are tight in the travel industry, especially for smaller businesses. When it’s hard to make a dollar it is time to focus on the most trusted an effective marketing tools. According to a recent survey, SEO is the single most popular marketing channel among small business owners in the US. Learn more about the benefits of Search Engine Optimization for SMBs in this post.
A survey recently posted by Search Engine Land states it clearly: if small business owners in the US could use only one marketing tool it would be SEO. In the survey Search Engine Optimization grabs a thundering 32.9% of the pie, while traditional media such as newspaper ads, radio or direct email came in second at 19.7%. Other options in the survey were Social Media, paid search advertising and mobile marketing. So why do small business owners …
Growing your online content
The importance of fresh content
We are all in the same boat in the online world. Like strict parents, the biggest search engines in the world have final say over where websites rank in the SERP’s. And just like obedient children (we try), we need to keep these search engines happy and proud of our efforts. One of the best ways to do this is to constantly create user friendly, search engine optimised content on a regular basis.
If Google were your father and you came home from school and told him you had received an A+ for mathematics, your initial thought would be that he would be ecstatic with your result. What you are not telling him is that you actually copied all your work from your best friend Peter. Google, like your Father, will eventually find out and penalise you …
HAN congress 2011
HAN Congress 2011 – Windhoek, Namibia
On 24-25 November 2011 the Hospitality Association of Namibia (HAN) is hosting its annual awards gala and tourism conference in Namibia’s capital Windhoek. The event features a half-day congress, the Suppliers’ Exhibition, the HAN Tourism Trade Forum (HTTF) and closes with the HAN Tourism Awards Gala.
The 2-day event gives HAN members the opportunity to network and negotiate with colleagues and suppliers. The Awards Gala honours accommodation establishments with the HAN Award of Excellence. Robert Bernatzeder and Micha Wacquier of Biggestleaf will speak at the HAN Conference on 24 November. The conference gives HAN members the opportunity to learn about developments impacting the tourism industry. Biggestleaf will give a basic introduction into Search Engine Optimization (SEO) and present effective online marketing strategies.
Congress Agenda
7h30: Registration
8h00 – 8h30: Welcome & Introductions
8h30: Congress Sponsor: Standard Bank of Namibia: Hein Liebenberg: …
